Bridgestone, a global leader in sustainable mobility and advanced solutions, launched THE LANE CHANGE SONG – a first-of-its-kind radio takeover, to encourage road safety and reduce accidents caused by sudden lane changes on highways in the UAE. The latest initiative coincided with the UN Global Road Safety Week, which was held recently.
As part of the initiative, ARN, the UAE's leading radio station group, aired an original track composed by Bridgestone during the week, that encouraged motorists to make safer decisions by highlighting the futility of taking shortcuts on highways. The song was broadcasted as the opening commercial on all ARN stations.
Jacques Fourie, Vice President and Managing Director of Bridgestone Middle East and Africa said: “At Bridgestone, we consider it our responsibility to promote safe mobility habits from the ground up and contribute to shaping a safer society. This initiative, which supports the Bridgestone E8 Commitment value of ‘Ease: Committed to bringing comfort and peace of mind to mobility life,’ promised to improve road safety standards and promote community wellbeing. Moreover, the UN Global Road Safety Week initiative allowed us to stand united reduce accidents and create a safer environment. As a team, we are confident that we can make a positive impact on communities and promote their overall safety.”
With the latest initiative, Bridgestone asserted that lane changes are one of the major factors for accidents on the UAE’s highways and emphasised the importance of maintaining road safety for reliable mobility systems. The company will continue promoting community-driven initiatives that foster safe mobility, while still providing quality solutions to its customers.
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The UAE continues its focused journey to reducing the number of fatalities on our roads. Fatality numbers hover near the ‘All Time Low’ which we witnessed last year (343), although with a slight increase of +3% to 352, and with -8% vs. 2021. The long-term trend is remarkable, as the last time the UAE reported more than 1,000 traffic fatalities (1,072) was in the year 2008, resulting in a -67% drop of road fatalities over the last 15 years. The Ministry of Interior (MOI) just uploaded ‘open data’ road safety statistics for 2023.
In recent years, automotive technology has advanced rapidly, with one of the notable developments being traffic detection systems in vehicles. These systems, often integrated with a broader suite of advanced driver-assistance systems (ADAS), play a crucial role in enhancing road safety and driving convenience. Let's delve deeper into what traffic detection systems are, how they work, and why they are becoming increasingly important in modern automobiles.
The United Arab Emirates has an elaborate traffic management system on its territory, which is considered one of the strongest and most effective traffic systems in the region. In particular, the Emirate of Dubai is keen to maintain traffic and its safety to provide safety and security for both its residents and visitors. Therefore, Dubai Police requires all drivers on its territory to have constantly renewed driving licenses. In the following lines, we will provide you with the details of renewing the driving license in Dubai.
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