Bridgestone EMIA has been chosen as the ‘Official Technical Partner’ of Lamborghini to develop and provide new fitments and premium tires that maximise the performance of the brand’s most exotic and luxury sportscars. The partnership demonstrates Bridgestone’s extensive R&D and technological capabilities through which it develops state-of-the-art solutions. It also highlights the manufacturer’s successful track record of creating custom-engineered tyres that improve the high-performance capabilities of Lamborghini supercars.
This long-term agreement is part of a string of productive partnerships between the two companies, beginning with the creation of exclusive Potenza tires for the Huracán STO in 2021. Following this collaboration, Lamborghini has chosen Bridgestone as their tire partner for all its supercars - including the Huracán Tecnica, Huracán Sterrato, Huracán EVO, and Revuelto.
Commenting on this partnership, Jacques Fourie, Vice President and Managing Director of Bridgestone Middle East and Africa said: “We are extremely proud and excited as we embark on a long-term partnership with Lamborghini as their official technical partner. At Bridgestone, we are dedicated to offering cutting-edge solutions that bring enhanced safety and performance to drivers, making driving an enjoyable and safe experience. Through this partnership with Lamborghini, we look forward to providing more outstanding tire solutions that improve the driving experience for Lamborghini owners all around the world.”
As Lamborghini’s official technical partner, Bridgestone will be developing new fitments as well as new bespoke design and materials that contribute to the sporty and high-performance capabilities of the brand’s most exotic cars, in addition to offering its range of cutting-edge technical solutions. Bridgestone will continue developing and producing high-end tires that further contribute to the versatility and driving pleasure of Lamborghini vehicles.
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Following Nissan Middle East's announcement of a six-month manufacturer-backed warranty on genuine parts, Al Masaood Automobiles – the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Western Region – is actively implementing this initiative in its market to enhance customer satisfaction and encourage genuine part usage.
Nissan solidifies its commitment to customer satisfaction and quality, by announcing a six-month manufacturer-backed warranty on all genuine parts sold in the Middle East. This move cements the brand’s reputation and commitment to enhancing customer satisfaction and ownership experiences throughout the region.
Unlike conventional warranties that solely apply to parts fitted at Nissan Service Centers, this manufacturer-backed warranty encompasses parts sold over the counter, allowing customers the flexibility to choose where they have the parts installed. The warranty is not only limited to purchases made directly from Nissan Service Centers, but also includes parts sold by authorized wholesalers and dealers across the region.
If you've ever taken a peek at a bottle of motor oil, you've probably noticed a series of numbers and letters on the label. These alphanumeric codes, like "10W-30" or "5W-20," may seem cryptic at first, but they hold critical information about the oil's viscosity. Viscosity is a key property of oil that determines how well it can lubricate and protect your engine. In this article, we'll break down what these numbers mean and why they are crucial for your vehicle's well-being.
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