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  3. Hyundai Introduces The All-New Azera Flagship Sedan In The Middle East

Hyundai Introduces The All-New Azera Flagship Sedan In The Middle East

31 May 2023
  • What is new in the exterior design of the new Azera?
  • What does the interior of the new Azera looks like?
  • What are the engine specifications?
  • What is the latest technologies used in the Azera?

Hyundai Motor Company Middle East & Africa HQ today revealed the seventh-generation Azera flagship sedan in the Middle East markets.

The all-new Azera has been true to its origins of refined premium quality & luxury since its introduction in 1986, The All-New model comes with bold lines and an array of technologies and novel features to provide superior performance and remarkable levels of comfort for passengers.

Commenting on the launch of the all-new sedan flagship, Mr. Bryan Park, Head of Hyundai Middle East & Africa HQ, said: “As a beautifully proportioned premium large sedan the all-new Azera is reborn with a design that transcends generations and preferences with an impressive fusion of art and technology and impressive performance”.

The exterior design

The exterior design

The exterior design of the model is not only beautifully proportioned but also smoothly sculpted, taking inspiration from Hyundai Motor’s vision of future mobility.

The all-new Azera is 5,035 mm long, which is 45 mm longer than the previous generation. With a 10 mm longer wheelbase and 50 mm longer rear overhang, the all-new Azera carries its new proportions gracefully with the added benefit of a roomier interior.

The car’s lower height and pushed-back cowl point and C-pillars convey a dynamic and uniquely premium style. From the headlamps to the rear lamps, the all-new Azera presents smooth side body panels and neat characteristics. Especially, its frameless door and auto flush-type door handle adds to the sophisticated appearance. A signature horizontal daytime driving and positioning lamp stretch across the sedan’s front, making a bold statement of arrival.

Interior space

Interior space

Interior space with a premium feel, intuitive technologies, and inspired details, the all-new Azera’s interior is designed with a minimalist approach that focuses on ergonomics, intuitive technologies, and user convenience to provide a spacious yet premium feeling that promotes comfort and relaxation. Wrap-around architecture flows from the dashboard.

The premium sedan places the customers’ needs first, which is most evident in the two well equipped trims levels “Base” and “Calligraphy” , Base Trim is characterized by the slim ergonomic design and reduction of physical buttons improve usability and create a minimalistic, high-quality emotional space with a broad sense of space.

While the “calligraphy” boasts a top-tier trim for a flagship large-sized sedan, leading a premium image with differentiated exclusive “Calligraphy–only” interior and specifications.

 Offering a serenely quiet interior made possible by sound-proof glass, separatable carpet, and noise-canceling tires. In addition, there are reclining seats and electrically controllable window curtains for second-row passengers.

Mood lighting applied to the crash pad garnish emits various colors for various scenarios, such as ignition press, drive modes, and voice recognition, which adds to the feeling of being connected to the car and engaged in the driving experience. The center console features an impressive 12.3-inch cluster display screen with an integrated navigation system, placed ergonomically and harmoniously above a 10.25-inch full-touch air conditioning controller, providing a high-tech look and feel.

 The one-spoke steering wheel evokes memories of the first-generation Azera and integrates various controllers to improve convenience and applies four LED lights to the central horn cover that operate in conjunction with the driver’s vehicle operation and voice recognition. In addition, the column-type electronic shift lever is now situated behind the steering wheel to enable intuitive operation by matching the shift operation direction and the driving direction. Its relocation also provides a clean appearance to the center console and improves the usability of the interior space.

The all-new Azera’s interior trim and colors are inspired by hues and patterns found in nature and traditional Korean decor while also eliminating artificiality in favor of eco-friendly materials, such as bamboo-based color coating material and leather processed by natural vegetable dyeing.

Optimized powertrain

Optimized powertrain

Optimized powertrain and advanced safety features for the all-new Azera comes with two engine options. The 3.5-liter GDi engine option provides maximum engine output of 300 ps and maximum torque of 36.6 kgf•m. The 1.6-liter gasoline turbo hybrid engine option offers a maximum output of 180 ps and maximum torque at 27.0 kgf•m.

A hybrid electric vehicle (HEV) variant of the all-new Azera adopts E-Motion Drive, which consists of E-Comfort Drive mode to provide a smoother driving experience and E-Dynamic Drive to enable dynamic and stable performance during acceleration and cornering.

New infotainment and safety systems

New infotainment and safety systems

The all-new Azera is the first model to adopt Connected Car Navigation Cockpit (ccNC), Hyundai Motor’s new infotainment system, opening a new chapter in the smart mobility experience. The newly introduced ccNC integrates navigation, cluster, and heads-up display (HUD) into a seamless graphical user interface. The sedan also features advanced in-car sound experience. Bose premium sound system combined with the ‘Sound True’ algorithm specifically tuned for Azera can convert low-quality media sources (such as MP3s) into high-quality sound, and Bose’s Center Point 360 surround technology delivers a more immersive sound experience inside the vehicle.

The all-new Azera is also equipped with various state-of-the-art safety and convenience features, including those with a potential health benefit. The seats and surfaces that passengers often touch are made of antibacterial-treated materials.

The new model offers Hyundai Smart Sense system that includes safety features, such as Forward Collision-Avoidance Assist 1.5 (FCA1.5), Reverse Parking Collision Avoidance Assist (PCA), Blindspot View Monitor (BVM) and Safe Exit Assist (SEA) to alleviate driver’s stress and to provide a more comfortable driving experience. Remote Smart Parking Assist helps the driver easily leave and exit parking spaces. Also, during reversing maneuvers, the all-new Azera will shine Reverse Guide Lighting to notify other cars and pedestrians of its intended path.

Motor 283

BY Motor 283

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Porsche Says Goodbye to the 718 Boxster and Cayman in Europe

28 Mar 2024
Porsche Says Goodbye to the 718 Boxster and Cayman in Europe

In a move that signals the end of an era for entry-level sports car enthusiasts in the European Union, Porsche has officially announced the discontinuation of the 718 Boxster and Cayman models in compliance with new cybersecurity regulations. The decision comes as a preemptive measure to adhere to the General Safety Regulation of the European Union, which includes stringent cybersecurity standards set to take effect in July 2024.

Jeep Played It Safe With This Year's Easter Concepts

28 Mar 2024
Jeep Played It Safe With This Year's Easter Concepts

As the annual Easter Jeep Safari approaches, anticipation among Jeep enthusiasts reaches its peak. This year, Jeep unveils four vibrant concept vehicles—a pair of Wranglers, a Gladiator, and a Grand Wagoneer—to join the off-road spectacle at Moab. While these concepts may not push the boundaries like some previous iterations, their vivid paint schemes and subtle enhancements promise to captivate attention.

Jeep's presence at the Easter Jeep Safari appears scaled back compared to previous years. In recent times, the brand showcased seven innovative concepts, including impressive restomods. However, this year's lineup offers a more restrained approach, perhaps reflecting broader industry trends or logistical considerations within Stellantis, Jeep's parent company.

The all-new Mercedes-Benz G-Class

28 Mar 2024
The all-new Mercedes-Benz G-Class

The Mercedes-Benz G-Class has long been regarded as an automotive icon and is now once again underpinning its leading position among luxury off-road vehicles. The all-new models excel under all conditions – with improved performance thanks to electrified drive systems, modern driver assistance systems, increased comfort and advanced digitalisation. Established in 1979, the model series now offers the most diverse drive portfolio of all time and almost limitless customisation options. At the same time, it retains its unmistakable off-road character and unique appearance. At its market launch the all-new G-Class will be available at a price starting from 122,808 euros

“The all-new G-Class raises the bar for real adventure on and off the road yet again. With an electrified drive portfolio, our pioneering MBUX infotainment system and additional comfort and off-road functions, it’s poised to continue its success story as THE Geländewagen. The all-new G-Class combines an outstanding driving experience with a state-of-the-art digital experience.”

Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer

The all-new G-Class sets standards in the off-road segment

The off-road icon is based on the tried-and-tested ladder-frame concept and features three mechanical differential locks and LOW RANGE off-road gear reduction as well as a rigid rear axle and independent front suspension. High ground clearance and long-travel suspension form the basis for the off-road characteristics of the all-new G Class. The numbers speak for themselves:

• Up to 100% gradeability on suitable surfaces

• Ground clearance between the axles of at least 241 mm

• Maximum fording depth of 70 cm for water and mud

• Stable driving on sideward slopes of up to 35°

• Approach and departure angles of 31° at the front and 30° at the rear (without trailer hitch)

Off the beaten track, the new OFFROAD COCKPIT provides an overview of the relevant data for off-road driving in both the driver and media displays, as well as functions to support off-road driving.

The all-new G-Class is more versatile than ever before

In addition to the all-new performance off-roader from Mercedes-AMG, the all-new Mercedes-Benz G 450 d (combined energy consumption: 10.0-8.7 l/100 km | combined CO₂ emissions: 261-227 g/km | CO2 class: G) and the all-new Mercedes-Benz G 500 (combined energy consumption: 12.3-10.9 l/100 km | combined CO₂ emissions: 281-248 g/km | CO2 class: G)2 are also available to choose from. All engines are now fully electrified. As mild hybrids with 48-volt technology, they offer increased performance with reduced fuel consumption. The first fully electric variant of the G-Class will round out the model portfolio at a later date.

The new G-Class evolves with the times and yet remains true to itself

The Mercedes-Benz G-Class has not significantly changed its appearance for around 45 years. The exterior design of the all-new models is only subtly modified. Visible changes include a radiator grille with four instead of the previous three horizontal louvres and front and rear bumpers. The front bumpers have a renewed squircle look. New A-pillar cladding and a spoiler lip on the roof edge contribute to improved aerodynamics and increased acoustic comfort.

The interior is luxurious and functional. With the integration of the MBUX (Mercedes-Benz User Experience) infotainment system, the all-new G-Class is more digital than ever before. On request, KEYLESS-GO, temperature-controlled cupholders, the Burmester® 3D surround sound system and MBUX High-End Rear-Seat Entertainment system ensure increased comfort. There are also additional and enhanced safety and assistance systems. The MANUFAKTUR range for extensive customisation of the interior and exterior has been expanded once again.