Mercedes-AMG announces the launch of their first of its kind, state of the art technology, MBUX SOUND DRIVE – an industry-first partnership with creative artist, innovator and entrepreneur, will.i.am, to deliver a ground-breaking interactive music experience. The technology uses software that allows the music to react to the way the car is being driven, creating a harmonious relationship between motion and melody. This turns the car into a virtual musical instrument, transforming an already exceptional Mercedes-AMG driving experience into an emotional, musical journey.
Utilizing a suite of sensors and advanced software, MBUX SOUND DRIVE interprets various driving dynamics - such as recuperation, acceleration, steering, and braking - and converts them into musical expressions, allowing the driver to ‘compose’ in real-time.
“At Mercedes-Benz, we want digital innovation to bring a smile to our customers’ faces through exciting new features that make a real difference to every journey. With MBUX SOUND DRIVE, AMG drivers are in control of the way their music sounds. It makes in-car entertainment much more immersive.”
Markus Schäfer, Member of the Board of Management of Mercedes-Benz Group AG, Chief Technology Officer
“Imagine a world where your car can become an instrument creating musical journeys. MBUX SOUND DRIVE enhances driving and sound technology, letting motorists reshape music just by driving. I'm excited to see how composers, producers, and songwriters will harness this to create new works and reimagine classics for motorist to drive to. MBUX SOUND DRIVE is not only a new frontier for music creation, but also opens up fresh, exciting and interactive listening experiences for drivers.”
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PEUGEOT, a major player in technological innovation, electrifies VivaTech with its bold concept car INCEPTION, ushering in a new era of electric mobility. On its stand, PEUGEOT presents its vision of the future embodied by the revolutionary Hypersquare steering control– the innovation that redefines the driving experience of tomorrow.
ALLURE: The French public can discover the INCEPTION concept car for the first time.
EMOTION: The Hypersquare steering control radically transforms the driving experience and pleasure.
EXCELLENCE: PEUGEOT is a leader in technological innovation in Europe.
Building on over 200 years of innovation experience, PEUGEOT aims to reinvent the sustainable mobility of tomorrow by placing pleasure and emotion at the heart of the customer experience.
Turin – TUC S.r.l., the Deep Tech Company known for TUC.technology, launches a fundamental evolution of its offer, TUC.tinyTM. This mobility revolution comes with all the features at the base of the TUC.technology patent, issued in over 140 countries worldwide. A small jewel based on TUC's three technological pillars, mechanical structuring, electronic management and data exchange, designed to also interface with consumer electronics thanks to the integration of USB Type-C technology. TUC.tinyTM becomes the USB of Mobility, a solution that aims to reinvent the interaction between users and vehicles bringing together mobility and everyday life.
In the era of innovation and sustainability, technology is emerging as a major factor in shaping the future of the automotive industry, and from this standpoint, Mazda takes us on an innovative technological journey with the i-Stop system, which embodies the company’s commitment to the environment and efficiency. This system, also known as “Idle Stop” technology, is an important step towards achieving optimal environmental performance without sacrificing performance or comfort. With a focus on the Saudi and Arab market, Mazda's iStop system shows how technology can work closely with the environment, providing a model for sustainable innovation in the automotive world.
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