Croatian electric hypercar brand, Rimac Automobili has appointed Al Habtoor Motors as its official dealer partner in the United Arab Emirates. Al Habtoor Motors, one of the leading automobile distributors in the UAE, boasting a range of high-end automotive brands, will be looking after Rimac Automobili’s entire sales and after sales operations across the Emirates.
Rimac is a pioneering brand known for their electric hypercars and high-performance electric vehicle technology. With a passion for innovation, they redefine possibilities in electric mobility. Rimac’s flagship, the Nevera, merges timeless design with advanced engineering, exhilarating power, delivering an all-new, extraordinary driving experience. Beyond hypercars, Rimac provides technology solutions and electrification platforms to other automakers, shaping the future of electric mobility. Their dedication to excellence, performance, and sustainability inspires the automotive industry.
Rimac customers in the UAE can order the brand’s latest model: the Nevera, an all-electric sports car, designed, engineered and manufactured in Croatia. Having already been named GQ’s Hypercar of the Year as well and best Electric Performance Car at the TopGear.com Electric Awards 2022, as well as Best Hypercar in the prestigious Robb Report Best of the Best awards for 2022, the Nevera is already one of the most iconic new cars. The Nevera is a ground-breaking all-electric hyper grand tourer, setting new standards for performance and innovation. With an unprecedented 1,914 horsepower produced by four bespoke Rimac-engineered electric motors, propelling it from 0 – 100 km/h in just 1.81 seconds, and to 300 km/h in 9.22 seconds.
As exclusive UAE partner for Rimac, Al Habtoor Motors is offering a bespoke service for potential customers of the luxury car brand. With the use of the latest state-of-the-art digital configuration tools, Rimac representatives can help to create the car of the customer’s dreams; and once purchased, they can be assured of the highest standards of after sales service courtesy of Al Habtoor Motors’ market-leading after sales facilities. Al Habtoor will be opening the UAE’s first Rimac showroom in Q1 2024 in Dubai.
Mr. Sultan Al Habtoor, President of Al Habtoor Motors, commented: “The UAE’s reputation as the home for passionate and knowledgeable supercar and hyper enthusiasts has increased with Rimac’s launch. The high-performance EV technology created by Rimac has set world records and will undoubtedly satisfy even the most avid speed enthusiasts. With many years of experience operating in the luxury car market, we are extremely excited to now be partnering with Rimac and look forward to providing an all-electric hypercar experience in the UAE.”
Mate Rimac, CEO Bugatti Rimac, commented: “In Al Habtoor Motors, we have found the perfect partner to introduce the ground-breaking Nevera to the UAE market. With the UAE's forward-thinking environment, it serves as the perfect destination for our revolutionary hypercar. The Nevera goes beyond conventional boundaries, redefining the driving experience and setting an unparalleled performance standard in the world of hypercars. By joining forces with Al Habtoor Motors, together we will showcase the potential of the Nevera to clients and prospects in the UAE, offering an unrivaled hypercar experience.”
"At Al Habtoor Motors, we are delighted to join forces with Rimac Automobili and become their official distributor in the UAE. With our reputation for providing luxury cars, like Bugatti, to our customers, we are eager to bring Rimac's exceptional vehicles to our esteemed clientele. Our pledge to unparalleled customer service and personalized experiences will be further elevated when we open a Rimac showroom in early 2024. Together, we are paving the way for the future of transportation in the UAE and giving our customers a remarkable driving experience like no other,", said Joseph Tayar, Director of the Prestige Division at Al Habtoor Motors.
“Building our global network of dealer partners is an incredibly important part of the Nevera’s journey. Our customers are beginning a long-term commitment to Nevera, and with the help of partners like Al Habtoor Motors (Rimac UAE), we can ensure that their ownership matches the thrill of driving this exceptional vehicle Nevera. We are thrilled to have Al Habtoor Motors as our trusted partner in delivering this experience to the future Rimac owners in the UAE.“ said Hendrik Malinowski, Bugatti Rimac Managing Director.
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